Recent Work: Rock Band 4

As part of the team at Ayzenberg, we were selected by Harmonix to develop the creative strategy for the launch of “Rock Band 4.”

Presented with the challenge of re-introducing the venerable franchise to next-generation consoles after a five year absence, we created a campaign that leaned into what originally made the game so popular: creating the experience of being in a band with your best friends.

Taking real players and putting them on stage at the Mayan Theatre in Los Angeles was just the beginning of a campaign that began during E3 in June of 2015 and continued through launch in October.